Cellar Society

Cellar Society

High profile catering services outfit Cellar Society is no stranger to A-list events. When you have Kate Moss’s wedding on your CV, you are certainly not daunted by dishing up to celebrities.

So it was hardly a surprise when the London based company, a fixture at London fashion shows for the past decade, won the catering contract for the UK premier of the latest Star Wars film, the standalone spin off Rogue One.

Scheduled to take place at the Tate Modern gallery, this was high profile even by Cellar Society’s stellar standards. Not only would hundreds of celebrities be in attendance – including the film’s stars, Felicity Jones, Mads Mikkelsen and Forest Whitaker – the firm knew the media spotlight would also be shining bright.

Having worked hard to build a formidable reputation for meticulous organisation, premium quality and exceptional service, Cellar Society wanted to make sure it kept up appearances at such an important event. It contacted Brentwood Communications for advice on hiring a two way radio fleet to help ensure seamless communication and coordination.

Our solution

Catering for large events is one of the most fast paced and pressurised working environments out there – and that is amplified many times over when the glare of the world’s cameras is on you.

We recommended Cellar Society hire a fleet of Motorola DP2400 digital two way radios for the Rogue One premier. With a large number of waiting and catering staff to coordinate, the DP2400 struck the right balance between high performance and affordability for a team of that size.

Designed as a utility radio which can handle the rough and tumble of use in industry, the DP2400 is well suited to pace and pressure of catering. Portable and compact, it is easy to carry and features highly intuitive controls for straightforward use on the move.

This ease of use is combined with outstanding digital audio quality, including the Intelligent Audio feature which cuts out background noise. Users can also switch between group as well as make private calls, a handy feature of digital two ways radios which means people can focus their conversations rather than broadcast all at once on busy channels.

To further guarantee clear communication, we supplied the fleet on a JFMG (Joint Frequency Management Group) license, which provides temporary exclusive use of a specific frequency to minimise interference from other radio users.

And because catering is a profession where you need both hands free to serve properly, we also supplied D Shape earpieces and soft leather carry cases complete with belt clips and shoulder straps so all staff could carry the handsets and listen in hands free.